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Job Title: marketing executive  
Company: Depechemode   Job type: Marketing
Location: Lebanon   Date posted: Apr 16, 2018
Salary:   Employee type: Employee
Marketing Strategy


  • Plan, develop and implement advertising & marketing strategies including public relations activities.

  • Assist in the development of short- and long-term plans and budgets for the marketing/communications/public relations program and its activities, monitor progress, assure adherence and evaluate performance.

  • Oversee development and implementation of marketing communication efforts and materials.

  • Play a key role in delivering powerful communication plans and content strategies across campaigns and projects.

  • Develop and execute digital strategies including Instagram, Facebook, etc.

  • Stay informed about, communicate, and apply new or current trends and best practices in digital marketing and analytics.

  • Develop and implement the business CRM & loyalty strategy to improve acquisition and retention of customers.

Marketing Activities & Campaigns

  • Monitor the reactions of customers and retail outlets to new products and brand initiatives.

  • Follow up and coordinate with advertising agencies on all necessary deliverables.

  • Prepare media agreements and follow up on fashion merchandise for photographic representation in an advertisement or a catalog.

  • Plan and follow up on SMS messaging & E-mail marketing campaigns.

  • Plan & coordinate strategic in-store events, pop-ups, fashion shows, trunk shows, new store openings, new brand launches & other marketing activities.

  • Analyze and report on performance of promotional events based on marketing tactics, event offer, customer behavior, competitive landscape, etc.

  • Quadron report to be send to the management every 2 weeks

  • Google analytics report to be send to the management every 2 weeks

  • Direct and negotiate with suppliers & manufacturers for the production of seasonal window displays.

  • Liaise with suppliers to collect all brand look books and marketing material.

  • Follow up on printing inventory and ensure timely orders from suppliers.

  • Collect and collate marketing invoices for proper tracking and accounting.


Seasonal Magazines

  • Develop relevant creative content for seasonal print magazines.

  • Oversee all photo shoots required for magazines, including seasonal editorial shoots.

  • Liaise with photographers, stylists, art directors, & modeling agencies to project manage fashion photo shoots.

  • Research styling tips for the “How to wear” section.

  • Stay up-to-date on latest global & local lifestyle trends in the fashion, travel, art, & design world.

  • Plan & follow up on distribution of seasonal magazines.

Social Media platforms

  • Grow and expand company social media presence into new social media platforms, and increase presence on existing platforms (Facebook, Instagram, You tube, etc).

  • Maintain community content calendar to ensure communication aligns with brand and business objectives.

  • Build & maintain close relationships with editors, bloggers, social influencers, brand ambassadors, ensuring best media coverage for the brand.

  • Create engaging and dynamic digital content & post daily.

  • Stay up-to-date on new social media tools and continually track competitor marketing initiatives.

  • Assist in execution of monthly social media photo shoots.

  • Plan social media advertising campaigns (Facebook & Instagram)

The Label

  • Follow up on the creation and production process of the new in-house labels.

  • Identify key pieces every season & reproduce them with local designers.

  • Research about latest fashion trends.



  • Launch Depeche mode & 6:05’s e-commerce platforms (Page Design, registration, swift and bank payments method, shipping, etc.).

  • Ensure the E-commerce product pages are populated with relevant and in stock products to maximize sales potential.

  • Take part in the selection of the best-hit items to be featured on the E-shop; organize photo shoots to attractively present these items in total looks.

  • Conduct audits of the sites to ensure they are continuously & consistently updated.

  • Track & analyze website performance using Google Analytics.

Candidate Profile

  • University degree in a related field (Advertising, Marketing, Fashion Design…)

  • Minimum 3-5 years of experience in retail marketing

  • Experience with social media platforms as well as the execution of online campaigns

  • Background in digital audience analysis, market research and communication

  • Fluent in French and English

  • Computer skills are a must

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