||Head of Marketing Unit
||July 14, 2016
Job Level: Head of Unit
Department: Marketing & Communication
Job location: Head Office - Badaro, Beirut
Marketing & Communication Manager
The Head of Marketing Unit is responsible for developing, planning and managing all marketing and media strategies, campaigns and promotional activities aiming at enriching all external perceptions of OMT brand and services for the on-going growth of its market shares and customers. In addition, the Head of Marketing Unit will be measuring and empowering the position and image of OMT through various strategies and objectives while ensuring that marketing and communications activities are within defined financial plans and that resources are targeted to achieve business priorities.
Develop & participate in setting strategies and yearly plan of the Marketing unit in alignment with Marketing & Communication strategy and business objectives; ensure brand and corporate consistency with all marketing strategies
Perform market research studies & market segment analysis to monitor competitive activities and plan for new branding opportunities
Create and develop new innovative marketing solutions to communicate OMT services
Analyze market trends and recommend changes to marketing strategies based on analysis and feedback
Manage OMT creative and promotion campaigns serving to promote OMT brand, services and corridors efficiently and in high value to customers and perceivers
Develop the media brief and communicate it to media agency; review media plan and schedule
Monitor implementation of advertising campaigns by receiving and interpreting media monitoring reports
Correspond with Western Union/ agency for media planning & scheduling
Deepen relationships with all media to ensure the most effective messaging and positioning of the organization
Develop and implement appropriate strategies by selecting, segmenting and targeting markets, and promoting products and services accordingly
Monitor the development and implementation of new marketing Materials
Analyze performance of campaigns by tracking and assembling data to measure outcomes and customers acquisition
Manage creation and delivery of press releases, advertisements, and other marketing materials
Manage Marketing events, draws and electronic draws
Evaluate the effectiveness of marketing activities and set action plans accordingly in order toincrease services awareness and customer acquisitions
Develop & implement the unit’s policies & procedures; ensure their implementation & maintenance
Set objectives & Key Performance Indicators (KPIs)in order to monitor performance and improve team performance
Supervise Marketing unit team members in terms of tasks execution, delegation & staff empowerment, guidance & coaching, performance management & career development
Perform any other duties related to his/her scope of work and competencies needed in order to meet the ongoing organizational needs. The Job Description is not intended to be all-inclusive
Education: Bachelor Degree in Business Administration with emphasis in Marketing & Communication , Public Relations, Advertising or any related field
Experience: 6 to 9 years of experience that includes at least 3 years in leading teams and in managing strategic and operational processes. Expertise in setting and developing marketing plans, branding solutions and in measuring/evaluating marketing and communications activities/programs
Linguistic Skills: Advanced in both English & Arabic (written & spoken)
Computer skills: Advanced knowledge in Microsoft Office especially in PowerPoint; knowledge in Photoshop would be a plus
Physical Demands: The job operates in a professional office environment and requires using office equipment & technology tools.
-Advertising & Mass Communication Management
-Building Beneficial Relationships
-Advertising & Mass Communication Management
-Message Development & Delivery
-Fostering Creativity, Change and Innovation
-Cultivating Relationships & Networks
-People Empowerment & Development
-Leading for Performance
Values we look for in you:
- Integrity: contribute to maintaining the integrity of the organization, display high standards of ethical conduct and understand the impact of violating these standards on an organization, self, and others.< > value the person independently from position, gender or race.
Customer Orientation: desire to identify and serve customers/clients, who may include the public, colleagues, partners, co-workers, peers and other organizations. Focusing one’s efforts on discovering and meeting the needs of the customer/client needs.
Results Orientation: the ability to focus on the desired result of one's own or one's unit's work, focusing effort on the goals with concern for surpassing a standard of excellence and striving for improvement.
Team Spirit: working co-operatively with diverse teams, work groups and across the organization to achieve group and organizational goals. This includes communicating effectively and collaboratively with others.
Founded in 1998, being Western Union accredited agent and holding the largest agent network in the country ‘over 900 locations’, OMT is the pioneer provider of financial services with a leading market position in Lebanon.
OMT is continuously growing its portfolio of services and this with always one goal, facilitating our client’s life by meeting the market needs and preserving the highest service quality. Today OMT offers a wide bundle of services ranging from money transfer to payment services in addition to business-to-business services.
Throughout the years, OMT has succeeded in establishing solid and trustful relations with its clients, partners and agents in Lebanon and across the globe. It has thus managed to strategically position its brand around important values such as Convenience, Quality and Human Bonds.